Research on trust mechanism transmission model of social e-commerce based on evolutionary game

There are some problems in the measurement of trust degree of social e-commerce, such as low precision and poor stability of trust transfer. A model of trust mechanism transfer based on evolutionary game is proposed. The trust feature data among users of social e-commerce is regarded as data collection by binary, and the behavior data of inactive users is eliminated to collect trust feature data among users; The trust degree of the trust characteristic data of social e-commerce users is divided into direct trust and indirect trust. Determine recognition in different ways, for this comprehensive recognition value of the trust characteristic record is obtained, and a measurement in the trust mechanism was completed. This basic principle within evolutionary game is analyzed, the variation factors of evolutionary game are determined, and the stability of the evolutionary game is determined according to the stability of the majority of members making the same choice, and the strength value of evolutionary game is limited. The transmission model of trust mechanism. The experimental results explain this model constructed was a good in measuring this trust degree in social e-commerce and the stability of trust transfer is better.