Determinants of manuscript submissions to fully open access journals: elasticity to article processing charges

Article processing charges that authors and research institutions pay to make articles open access are increasing. If manuscript submission is price elastic, then rising charges will cause a significant reduction in submissions, leading to decreased revenues under constant acceptance rates. Therefore, the elasticity of manuscript submission to article processing charge is one of the determinants of publishers' charges. However, several studies that investigated the determinants of article processing charges did not consider this elasticity. This study investigated the determinants of submissions, including the elasticity to article processing charge, by formulating the number of manuscript submissions to fully open access journals published by Hindawi and Elsevier in 2022. Moreover, this study formulated manuscript submissions using both list prices and charges paid to Elsevier that OpenAPC collected to compare the results. The estimation results reveal that the two publishers increase their revenues by raising the article processing charges due to the inelasticity. Moreover, these conclusions do not depend on the data set used, although the number of observations sourced from OpenAPC is small.