IDENTITY BRANDING USING KNOWLEDGE MANAGEMENT THROUGH THE PROVISION OF SCIENTIFIC FORUMS

被引：1

作者：

Narimawati, Umi ^{[1
]}

Mauluddin, Syahrul ^{[2
]}

Munandar, Dadang ^{[3
]}

Liu, Ran ^{[4
]}

机构：

[1] Univ Komputer Indonesia, Econ & Business Fac, Kota Bandung, Jawa Barat, Indonesia

[2] Univ Komputer Indonesia, Fac Engn & Comp Sci, Kota Bandung, Jawa Barat, Indonesia

[3] Univ Padjadjaran, Fac Social Sci & Business, Kabupaten Sumedang, Jawa Barat, Indonesia

[4] Cent Connecticut State Univ, New Britain, CT 06050 USA

来源：

JOURNAL OF EASTERN EUROPEAN AND CENTRAL ASIAN RESEARCH | 2023年 / 10卷 / 01期

关键词：

branding; knowledge management; scientific forums; models; universities in West [!text type='Java']Java[!/text;

D O I：

10.15549/jeecar.v1011.1065

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to look at the implementation model of knowledge management (knowledge management) through the provision of scientific forums in private universities in West Java and its relationship with identity branding activities. Quantitative research using the meta-analysis method is used in this study. A total of 40 private universities in West Java were selected as samples. The results show that 40% of universities have national and international scientific forums, and 60% have national scientific conferences that have not been actively managed. Universities that have scientific forums and are actively managed so that the general public can access them as part of knowledge sharing are only around 20%. The absence of an ideal model that can be used as a reference in implementing knowledge management, and there are still some obstacles to implementing knowledge management at private universities in West Java. There is a direct relationship between implementing knowledge management through the provision of scientific forums and identity branding activities carried out by some private universities in West Java.

引用

页码：145 / 151

页数：7

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