Impact of multimedia technology on university students learning agility and creativity

Multimedia technology is argued in the literature to play a critical role in enhancing students' learning agility and creativity. Nevertheless, only a few studies have empirically investigated the same, particularly among university students. This is especially vital for Saudi Arabia's higher education sector, where significant resources have been invested under the Vision 2030 program. Recently, multimedia technology has included upcoming technologies such as artificial intelligence, augmented reality, and virtual reality. This study empirically investigates the impact of multimedia technology on the development of university students' learning agility and creativity. In this study, we employed a quantitative methodology. We surveyed 318 university students to accomplish the research objectives. The study's findings underscore that availableness and multimedia technology deployment are vital to developing university students' learning agility and creativity. The study contributes to the literature regarding technology adoption and skill enhancement. Additionally, the findings of the study aid in the achievement of Saudi Vision 2030 by increasing awareness of multimedia technology use to foster university students learning agility and creativity.