Although research on online education has skyrocketed in recent years due to the pandemic, hybrid education, which is the transition period, has been relatively ignored. In the context of hybrid education, studies focusing on instructors from a motivational perspective are also quite rare. This study deals with the influential variables in the intention to continue online education with a motivational approach. The technology acceptance model is extended with the self-determination theory (competence, autonomy, relatedness), a framework for emotions (positive, negative), and constructs for system quality (system compatibility, system satisfaction). The participants consisted of 308 instructors from 12 different universities. The analyses of the study were carried out with PLS-SEM technique. The results showed that none of the constructs other than perceived usefulness and relatedness had an effect on continuance intention. On the other hand, two of the three strongest relationships in the model were between continuance intention and emotional outcomes. Path modeling results indicate that continuance intention has a crucial role in triggering both positive and negative experience. In addition, the results suggest that the findings for motivation-based variables differ clearly from those obtained in normal settings when it comes to a unique setting such as hybrid education.
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Jahangirnagar Univ, Fac Business Studies, Dept Mkt, Dhaka 1342, BangladeshJahangirnagar Univ, Fac Business Studies, Dept Mkt, Dhaka 1342, Bangladesh
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Georgia State Univ, Comp Informat Syst Dept, J Mack Robinson Coll Business, Off 935,Downtown Campus,35 Broad St NW, Atlanta, GA 30303 USAGeorgia State Univ, Comp Informat Syst Dept, J Mack Robinson Coll Business, Off 935,Downtown Campus,35 Broad St NW, Atlanta, GA 30303 USA
Maruping, Likoebe M.
Bala, Hillol
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Indiana Univ, Kelley Sch Business, Operat & Decis Technol Dept, 1309 East 10th St,Room HH 4100, Bloomington, IN 47405 USAGeorgia State Univ, Comp Informat Syst Dept, J Mack Robinson Coll Business, Off 935,Downtown Campus,35 Broad St NW, Atlanta, GA 30303 USA
Bala, Hillol
Venkatesh, Viswanath
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Univ Arkansas, Walton Coll Business, Dept Informat Syst, 228 Business Bldg, Fayetteville, AR 72701 USAGeorgia State Univ, Comp Informat Syst Dept, J Mack Robinson Coll Business, Off 935,Downtown Campus,35 Broad St NW, Atlanta, GA 30303 USA
Venkatesh, Viswanath
Brown, Susan A.
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Univ Arizona, Eller Coll Management, Dept Management Informat Syst, 1130 East Helen St,McClelland Hall 430L, Tucson, AZ 85721 USAGeorgia State Univ, Comp Informat Syst Dept, J Mack Robinson Coll Business, Off 935,Downtown Campus,35 Broad St NW, Atlanta, GA 30303 USA
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Graduate School of Business, Universiti Sains Malaysia, Pulau PinangGraduate School of Business, Universiti Sains Malaysia, Pulau Pinang
Abdul Rahim N.F.
Abbasi G.A.
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Department of Management and Marketing, King Fahd University of Petroleum and Minerals, DhahranGraduate School of Business, Universiti Sains Malaysia, Pulau Pinang
Abbasi G.A.
Iranmanesh M.
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School of Business and Law, Edith Cowan University, JoondalupGraduate School of Business, Universiti Sains Malaysia, Pulau Pinang
Iranmanesh M.
Christopher N.
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Graduate School of Business, Universiti Sains Malaysia, Pulau PinangGraduate School of Business, Universiti Sains Malaysia, Pulau Pinang
Christopher N.
Amran A.
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Graduate School of Business, Universiti Sains Malaysia, Pulau PinangGraduate School of Business, Universiti Sains Malaysia, Pulau Pinang