DIAGNOSTICS OF THE STRATEGIC MANAGEMENT OF THE FINANCIAL AND ECONOMIC DEVELOPMENT OF THE ENTERPRISE

The global financial crisis showed that the old methods, tools and diagnostic models of strategic management of the financial and economic development of the enterprise do not work with the necessary efficiency. Therefore, the problem of developing such models, methods and forms of assessment of the financial and economic development of the enterprise, which would most fully meet the requirements of modern times, is acute. The purpose of the article is to develop a comprehensive diagnostic methodology for strategic management of the financial and economic development of the enterprise. The paper examines the process of diagnosing the financial and economic development on the example of a textile production enterprise. It was determined that financial and economic development is systemically managed, therefore, the basis of its coordination should be a systematic approach and modern information technologies For the diagnosis of strategic management of the financial and economic development of textile production enterprises, proposed to apply the "Cybernetic concept of management of marginal resources and states of the development object (CURSOR+)". This concept is based on an integral model of the result of system-situational financial and economic development and includes the calculation of a balanced system of indicators. It is noted that the cause-and-effect relationships that exist between all the indicators of the components of the balanced system of indicators are a reflection of the management business strategy adopted at the enterprise. In the article, it was proposed to carry out the procedure of convolution of all correlation coefficients. The analysis of the necessary and sufficient conditions for the existence of the extremum of the development indicator as a function of many variables made it possible to determine the differential levels of strategic management of the financial and economic development of textile industry enterprises. The proposed methodology will be useful for market stakeholders who take care of the procedure of timely diagnosis of strategic management of the financial and economic development of the enterprise for effective management decision-making.