A FUZZY GROUP DECISION-MAKING MODEL FOR MEASUREMENT OF COMPANIES' PERFORMANCE

In the paper, a fuzzy multi-criteria group evaluation model suitable for the measurement of companies & PRIME; performance is developed. The constructed model considers in addition to the traditionally used quantitative financial point of view also nonfinancial qualitative criteria such as Corporate Social Responsibility, innovation, or service level containing a considerable degree of uncertainty that can be appropriately modeled by the tools of fuzzy sets theory. Since the evaluations are often done by a group of experts with different opinions, our approach enables one to find at first a set of alternatives that are good enough for the sufficient quantity of relevant experts, and therefore to reach a consensus among evaluators. The best alternative is subsequently chosen from this set using a fuzzy weighted average operation. The model can be used for the comparison of companies in the same field, in one region, or to compare a company before and after managerial interventions.