A REVIEW OF SOCIAL FACTORS AFFECTING WOMEN'S TENDENCY TO COSMETIC SURGERY

Today, cosmetic surgery is known as one of the most popular surgeries in the world, but today the trend towards beauty as a social phenomenon has reached the stage of showing off and showing off. This issue is spreading day by day in society and the number of applicants is increasing day by day. The purpose of the present study was to investigate the social factors affecting women's tendency toward cosmetic surgery. Among the variables affecting cosmetic surgery, four variables had the largest effect. Based on the results of the analysis, social identity, social acceptability, emotional intelligence, and general self-efficacy had a significant effect on women's cosmetic surgery. The results show that women with a negative image of their body and low self-esteem, and on the other hand, paying attention to the role of social structures and social pressures, lead to such surgeries. Therefore, it seems that becoming sociable and gaining the value of respect in society can be effective in women's tendency to perform beauty procedures. Therefore, it is necessary to recommend women's in-depth attitude in various personal and social fields to correctly understand the sources of power in the family and society, for women to benefit from higher cultural and economic resources, and to express the complications and risks caused by cosmetic surgeries. It is suggested to organize pre-operative consultation centers in medical centers and beauty surgery clinics to explain the positive and negative aspects of such procedures.