Assessment of the Factors Influencing the Performance of the Adoption of Green Logistics in Urban Tourism in Thailand's Eastern Economic Corridor

Tourism plays a crucial role in promoting economic growth, but it can also contribute significantly to environmental degradation, particularly in urban areas where there is a high concentration of local residents and visitors. Tourism is crucial for economic development but can also harm the environment, particularly in urban areas where both locals and tourists are concentrated. Adopting green logistics is important for promoting sustainable urban tourism while minimizing environmental impact. However, little research has been conducted on this topic in Thailand. This study aimed to identify the factors that influence the performance of green logistics in urban tourism activities in Thailand's Eastern Economic Corridor (EEC). Semi-structured interviews were conducted with 25 leading logistics enterprises and five major factors were identified: The implementation of a green transportation system, the level of the environmental management system, the enhancement of reverse logistics, the level of government governance, and the perceived usefulness of green logistics for logistics enterprises. The research found that both the government and enterprises play a key role in initiating green logistics, and this action is the mechanism behind the identified factors. The study's holistic perspective on the contributions of green logistics to urban tourism has academic implications and can inform decisions on enhancing and improving green logistics performance for sustainable regional development. The study concludes with implications and recommendations for future research.