Exploring non-immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

被引：35

作者：

Zhu, Chris ^{[1
]}

Wu, Don Chi Wai ^{[1
]}

Hall, Colin Michael ^{[2
,3
,4
,5
,6
]}

Fong, Lawrence Hoc Nang ^{[7
,8
]}

Koupaei, Sara Naderi ^{[9
]}

Lin, Feifei ^{[10
]}

机构：

[1] Macao Inst Tourism Studies, Sch Tourism Management, Macau, Peoples R China

[2] Univ Canterbury, Dept Management Mkt & Tourism, Christchurch, New Zealand

[3] Univ Oulu, Geog Res Unit, Oulu, Finland

[4] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden

[5] Lund Univ, Dept Serv Management & Serv Studies, Helsingborg, Sweden

[6] Kyung Hee Univ, Coll Hospitality & Tourism Management, Seoul, South Korea

[7] Univ Macau, Fac Business Adm, Macau, Peoples R China

[8] Univ Macau, Ctr Cognit & Brain Sci, Macau, Peoples R China

[9] Eastern Mediterranean Univ, Tourism & Hospitality Management Fac, Famagusta, Turkiye

[10] Univ Sains Malaysia, Sch Housing Bldg & Planning HBP, George Town, Malaysia

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2023年 / 25卷 / 03期

关键词：

mental imagery; metaverse; non-immersive virtual reality; satisfaction; telepresence; travel intention; vividness; VISITORS EXPERIENCE; TELEPRESENCE; TECHNOLOGY; MOTIVATION; BIASES;

D O I：

10.1002/jtr.2574

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the popularization of the concept of the metaverse, non-immersive virtual reality (VR) has become a focus of tourism destination marketing. Drawing upon telepresence theory, this study identifies the antecedents and consequences of telepresence to help interpret tourist behavior in the context of non-immersive VR experience. Results revealed that mental imagery and vividness positively predict tourist telepresence and satisfaction; Telepresence positively predicts satisfaction and intention during non-immersive VR experiences. Our work enriches telepresence theory by identifying the antecedents and consequences of telepresence in the context of non-immersive VR, and provides meaningful practical insights for similar attractions that adopt the technology.

引用

页码：372 / 383

页数：12

共 69 条

[1]

Adie BA, 2019, WORLD HERITAGE TOURI

[2]

Adie BA, 2017, J HERIT TOUR, V12, P67, DOI 10.1080/1743873X.2016.1151429

[3] The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations [J].

Algharabat, Raed ;

Rana, Nripendra P. ;

Dwivedi, Yogesh K. ;

Alalwan, Ali Abdallah ;

Qasem, Zainah .

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2018, 40 :139-149

[4] Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention [J].

An, Sohyun ;

Choi, Youngjoon ;

Lee, Choong-Ki .

JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2021, 19

[5] Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences [J].

Atzeni, Marcello ;

Del Chiappa, Giacomo ;

Pung, Jessica Mei .

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, 2022, 24 (02) :240-255

[6] The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective [J].

Bae, Sujin ;

Jung, Timothy Hyungsoo ;

Moorhouse, Natasha ;

Suh, Minjeong ;

Kwon, Ohbyung .

SUSTAINABILITY, 2020, 12 (07)

[7]

Basaran U., 2016, International Business Research, V9, P164, DOI [10.5539/ibr.v9n5p164, DOI 10.5539/IBR.V9N5P164]

[8] Virtual reality in tourism: a state-of-the-art review [J].

Beck, Julia ;

Rainoldi, Mattia ;

Egger, Roman .

TOURISM REVIEW, 2019, 74 (03) :586-612

[9] Virtual reality presence as a preamble of tourism experience: The role of mental imagery [J].

Bogicevic, Vanja ;

Seo, Soobin ;

Kandampully, Jay A. ;

Liu, Stephanie Q. ;

Rudd, Nancy A. .

TOURISM MANAGEMENT, 2019, 74 :55-64

[10]

Buhalis D., 2022, INF COMM TECHN TOUR, P16, DOI [DOI 10.1007/978-3-030-94751-42, DOI 10.1007/978-3-030-94751-4_2]

← 1 2 3 4 5 6 7 →