Development of rural community-based tourism with local customs from the view of consumer satisfaction

To put forward the marketing effects of rural community-based tourism with local customs, based on the theories of emotional analysis and division of evaluation unit; this paper focuses on the problems exist in the comment-supported research of customer satisfactions and is aimed to make improvement on the intelligent algorithm and thus to carry out community detection supported by emotional analysis technology, from the the perspective of consumer needs. This paper discusses about building a quantitative analysis model based on the research on the consumer psychological activities and the actual consumption process. The method of emotional analysis is applied to quantify data of the model, and the method of diversification regression analysis is used to analyze the factors affecting consumer satisfaction. Based on above an Sentiment Analysis alysis, rural community-based tourism with local customs from perspective of consumer needs is obtained. Through experimental investigations, the satisfaction analysis and marketing effect analysis towards community-based tourism is conducted. From the results of the research, the community-based tourism has its positive effects.