MISSING PRICE INFORMATION AND ITS IMPACT ON EQUILIBRIUM PRICE DISPERSION: EVIDENCE FROM GASOLINE SIGNBOARDS

被引:0
作者
Noel, Michael D. [1 ]
Qiang, Hongjie [2 ]
机构
[1] Texas Tech Univ, Sch Art & Sci, Lubbock, TX USA
[2] Cent South Univ, Sch Business, Changsha, Hunan, Peoples R China
基金
中国国家自然科学基金;
关键词
CONSUMER SEARCH; LOCAL MARKET; RISE FASTER; COMPETITION; FEATHERS; ROCKETS; INTERNET; RESPOND; ADJUSTMENT; COSTS;
D O I
10.1111/joie.12336
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
This article seeks to quantify the importance of price information in reducing consumer search costs and equilibrium price dispersion in a competitive setting. It exploits a natural experiment in the retail gasoline industry in which stations post the prices of only certain grades of gasoline on large street-side signboards, and not others, except where required by law. Differential-by-grade signboard information predicts a specific curvature in price dispersion across grades, and differentiates itself from other noninformational factors such as income and cost. The impact of readily-available price information on search and price dispersion is found to be exceptionally large.
引用
收藏
页码:814 / 854
页数:41
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