Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations

被引：63

作者：

Kim, Jungkeun ^{[1
]}

Kim, Jeong Hyun ^{[2
]}

Kim, Changju ^{[3
]}

Park, Jooyoung ^{[4
]}

机构：

[1] Auckland Univ Technol, Dept Mkt, 120 Mayoral Dr, Auckland 1010, New Zealand

[2] Kyung Hee Univ, Smart Tourism Res Ctr, Kyung Hee Dearo 26, Seoul, South Korea

[3] Ritsumeikan Univ, Coll Business Adm, 2-150 Iwakura, Osaka, Ibaraki 5678570, Japan

[4] Peking Univ, HSBC Business Sch Univ Town, Shenzhen 518055, Peoples R China

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2023年 / 75卷

基金：

日本学术振兴会;

关键词：

AI versus human recommendations; Artificial intelligence; ChatGPT; Choice overload; Recommendation agents; INFORMATION; AGENTS; VARIETY; COPE; TOO;

D O I：

10.1016/j.jretconser.2023.103494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research examines how individuals respond differently to recommendation options generated by ChatGPT, an AI-powered language model, in five studies. In contrast to previous research on choice overload, Studies 1 and 2 demonstrate that people tend to respond positively to a large number of recommendation options (60 options), revealing diverse consumer perceptions of AI-generated recommendations. Studies 3 and 4 further illustrate the moderating effect of recommendation agents and indicate that choice overload elicits distinct patterns of consumer reactions depending on whether the recommendations are from a human or AI agent. Lastly, Study 5 directly measures consumer preferences for recommendation agents, revealing a general preference for ChatGPT, particularly when a large number of options are available. These findings have significant implications for recommendation system design and user preferences regarding AI-powered recommendations.

引用

页数：11

共 67 条

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