Advanced PLS-SEM models for bank customer relationship management using survey data

被引：2

作者：

Damberg, Svenja ^{[1
]}

机构：

[1] Hamburg Univ Technol, Inst Technol & Innovat Management, Dept Management Sci & Technol, Schwarzenberg Campus 4 D, D-21073 Hamburg, Germany

来源：

DATA IN BRIEF | 2023年 / 48卷

关键词：

Bank reputation; Customer satisfaction; Customer loyalty; Trust in banks; PLS-SEM; TRUST;

D O I：

10.1016/j.dib.2023.109187

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This data article focuses on a complex path model to ex-plain and predict the relationships between dimensions of corporate reputation, relational trust as well as customer sat-isfaction and loyalty. The sample was collected in Germany in 2020 with German bank customers above the age of 18 via an official market research institute located in Cologne, Germany (Respondi). The German bank customer data were collected using an online survey that was programmed us-ing the software SurveyMonkey. The subsample described in this data article comprises 675 valid responses and the data analysis was performed applying the SmartPLS 3 software. (c) 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/ )

引用

页数：11

共 17 条

[1]

[Anonymous], 2020, About us

[2] What's important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers [J].

Damberg, Svenja ;

Schwaiger, Manfred ;

Ringle, Christian M. .

JOURNAL OF MARKETING ANALYTICS, 2022, 10 (01) :3-18

[3] The American customer satisfaction index: Nature, purpose, and findings [J].

Fornell, C ;

Johnson, MD ;

Anderson, EW ;

Cha, JS ;

Bryant, BE .

JOURNAL OF MARKETING, 1996, 60 (04) :7-18

[4]

Hair J. F., 2021, A primer on partial least squares structural equation modeling (PLS-SEM), V3rd, DOI DOI 10.15358/9783800653614

[5]

Hair Jr JF, 2017, A primer on partial least squares structural equation modeling (PLS-SEM)

[6]

IBM CorpIBM, 2021, SPSS STAT WIND

[7]

Lee J., 2001, J SERV MARK, V15, P35, DOI https://doi.org/10.1108/08876040110381463

[8]

Nitzi C., 2016, Industrial Management Data Systems, V116, P1849, DOI [DOI 10.1108/IMDS-07-2015-0302, 10.1108/imds-07-2015-0302]

[9] THE EFFECTS OF CORPORATE REPUTATION PERCEPTIONS OF THE GENERAL PUBLIC ON SHAREHOLDER VALUE [J].

Raithel, Sascha ;

Schwaiger, Manfred .

STRATEGIC MANAGEMENT JOURNAL, 2015, 36 (06) :945-956

[10]

Respondi [Market Research Institute], 2020, US

← 1 2 →