The effect of syntax simplicity on crowdfunding performance

被引：3

作者：

Li, Yuanqing ^{[1
]}

Wu, Sibin ^{[2
,4
]}

Zhou, Wencang ^{[3
]}

机构：

[1] Dominican Univ, Brennan Sch Business, Dept Accounting, Finance, River Forest, IL USA

[2] Univ Texas Rio Grande Valley, Robert C Vackar Coll Business & Entrepreneurship, Edinburg, TX USA

[3] Montclair State Univ, Feliciano Sch Business, Dept Management, Montclair, NJ USA

[4] Univ Texas Rio Grande Valley, Robert C Vackar Coll Business & Entrepreneurship, 1201 Univ Dr, Edinburg, TX 78539 USA

来源：

VENTURE CAPITAL | 2024年 / 26卷 / 03期

关键词：

Crowdfunding; structural simplicity; lexical simplicity; smiling; professional attire; ELABORATION LIKELIHOOD MODEL; NONVERBAL-COMMUNICATION; PERCEPTIONS; PASSION; SMILE; PERSUASION; DIVERSITY; WORKPLACE; DECISIONS; ATTITUDES;

D O I：

10.1080/13691066.2023.2196032

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

引用

页码：303 / 326

页数：24

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