(De)legitimation of COVID-19 vaccination narratives on Facebook comments in Romania: Beyond the co-occurrence patterns of discursive strategies

被引:5
作者
Cmeciu, Camelia [1 ,2 ]
机构
[1] Univ Bucharest, Bucharest, Romania
[2] Univ Bucharest, 1-3 Iuliu Maniu Blvd,6th Floor, Bucharest 050663, Romania
关键词
co-occurrence analysis; COVID-19; vaccination; (de)legitimation; discursive strategies; online comments; Romania; SOCIAL MEDIA; HPV VACCINATION; WEB; 2.0; ONLINE; COMMUNICATION; LEGITIMATION; INFORMATION; ADDRESS;
D O I
10.1177/09579265231174793
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The postmodern medical paradigm has empowered online users in the (de)legitimating process of health-related topics. By employing a co-occurrence analysis, this study identifies the thematic patterns used by Romanian online users in their multimodal comments to the #storiesfromvaccination Facebook campaign run by the Romanian government. The findings show that the commenters assessed source credibility through two thematic patterns: 'source exemplarity' and 'source distrust'. Health experts were more legitimized than laypersons and role models as sources in the COVID-19 vaccination campaign. Two thematic patterns emerged in the assessment of vaccination, namely: 'immunization - past and present challenges' and 'vaccination supporter versus opponent cleavage'. In the discussion on immunization, a polarization between a nostalgic longing for the past and a present corrupted medical and political system prevailed, whereas the important feature of discursive antagonism could be observed in the latter thematic pattern. The co-occurrences of (de)legitimation strategies are explained with reference to the political and medical context, along with the challenges of social media usage in online vaccination communication campaigns.
引用
收藏
页码:572 / 597
页数:26
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