A Content Analysis Method for Coding Movie Content Using Movie Trailers

被引：3
作者：
Lapierre, Matthew A. [1 ,2 ]
Shortt, Holly E. [1 ]
Garibay, Cecilia Sada [1 ]
机构：
[1] Univ Arizona, Dept Commun, Tucson, AZ USA
[2] Univ Arizona, Dept Commun, 1103 East Univ Blvd, Tucson, AZ 85721 USA
来源：
PSYCHOLOGY OF POPULAR MEDIA | 2024年 / 13卷 / 04期
关键词：
content analysis; movies; movie trailers; guns; gun use;
D O I：
10.1037/ppm0000514
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.
引用
收藏
页码：755 / 759
页数：5
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