IMPROVING HR MANAGEMENT IN INNOVATIVE BUSINESS ORGANIZATIONS THROUGH DIGITALIZATION AND ICT

Today`s business organizations face enormous challenges: an unpredictable, unsecured and complex business environment, strong competitiveness, substitute products, spoiled customers with growing needs and demands, pandemic restrictions and social isolation, post-pandemic situation and recovery, economy crisis, military conflicts etc. On this background the rapid development of information and communication technologies offers very logical and convenient way to secure company`s existence and growth. Recent past years proved that the usage of ICT in HR management opens new horizon both for the employees and their managers. On the other hand, the implementation of Artificial Intelligence and digitalization in HR management is not an unambiguous process. Still there are many open questions concerning ethics, personal freedom of employees etc. The aim of the present article is to understand the opinion of young people as future employees on the usage of ICT and AI in companies and on this base to propose some workable solutions for improving HR management in innovative business organizations. Our findings indicate that young people are not yet ready to accept the decision made only by AI without any interference from the managers. At the same time our responders admit that the most serious advantage of AI is in collection and analysis of large amounts of data, while the most serious limitation is the heavy reliance on the technology, which is the logical result in digital era.