Preferred information and delivery methods for weed management extension in Virginia

The goal of weed science extension efforts are to encourage and accelerate adoption of diverse, effective, and economical management tactics. To be most successful and efficient, extension personnel need to know how growers prefer to receive information, the format in which the information is delivered, and areas that future extension research should focus on. To this end, surveys were distributed at crop and forage extension meetings in Virginia. The results from 249 responses indicate that both crop and forage producers have similar preferences. Agribusiness personnel (e.g., co-ops, suppliers, vendors, crop consultants, sales representatives) had the greatest influence on herbicide-purchasing decisions and were the primary source of information for producers who make weed management decisions, and thus should be a target audience of extension. Respondents said that economic assessments, weed control data, and yield data are most likely to influence changes in their management practices and that they would prefer to receive that information through traditional extension formats (presentations, publications, and on-farm demonstrations). Generally, respondents also indicated that they wanted extension efforts to focus on evaluating new herbicides for weed control and crop safety in the future over alternative nonherbicidal weed control methods. Therefore, extension personnel are likely to be more successful by including herbicides in the practice of integrated weed management rather than relying solely on nonchemical approaches.