In light of the Covid-19 pandemic that has swept the world since the beginning of December 2019, it has become clear that the tourism sector is the most affected sector compared to other sectors. This pandemic has caused the closure of most, if not all, tourist institutions in Morocco as a result of the implementation of the precautionary measures taken by the state to repel this epidemic. The Moroccan state has worked to overcome the repercussions of this pandemic and the negative impact it has had on various fields related to tourism activity, and in order to advance the tourism situation after the pandemic and support tourism institutions, focus has been placed on reviving the tourism sector based on communication and bringing together offers using all available media means, especially technological and digital, and one of the most basic pillars on which tourism marketing depends is distinctive and effective tourism media.
