Factors of effectiveness of green nudges for more eco-responsible behaviour - Systematic review and research directions

被引：1
作者：
Carrel, Clement [1 ,3 ]
Gavard-Perret, Marie-Laure [1 ,2 ]
Caldara, Cindy [1 ]
机构：
[1] Univ Grenoble Alpes, Grenoble INP, CERAG, Grenoble, France
[2] Grenoble IAE INP, Grenoble, France
[3] Univ Grenoble Alpes, Grenoble INP, CERAG, 150 Rue Chim, F-38040 St Martin DHeres, France
来源：
RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2023年 / 38卷 / 03期
关键词：
behavioural incentives; construal-level and psychological distance theories; green nudges; nudge effectiveness; sustainability; LIBERTARIAN PATERNALISM; CONSTRUAL-LEVEL; ECONOMICS; CONSERVATION; FOOD;
D O I：
10.1177/20515707231177814
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Considering the rise of green nudges, our objective is to determine the factors of their effectiveness through a systematic review, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, which analyses 28 articles and 73 pro-environmental nudges. Following a redefinition of the concept and a categorisation based on the construal-level theory of psychological distance (opposing the lever of the 'how' to that of the 'why' of choice), the effectiveness of green nudges is analysed. A relationship of dependence appears between the (in)effectiveness of nudges and (1) the levers, mechanisms and techniques mobilised; (2) the visibility of the behaviour by others; (3) the field of application; and (4) the geographical area. These analyses and the limitations of the work reviewed provide a basis to propose avenues for research. New theoretical insights and recommendations are provided in favour of more effective nudges for the adoption of ecological and responsible behaviours.
引用
收藏
页码：32 / 76
页数：45
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