Role of the e-exhibition industry in the green growth of businesses and recovery

In this paper, a survey and two multi-attribute decision-making (MADM) models have been employed to explore critical success factors of e-exhibition in 30 Chinese provinces that is divided into 8 different regions. The research findings showed that in China, the most important success factors of e-exhibition to have green economic recovery are the presence of International collaboration (0.592), green culture (0.490), and visitor's attitude (0.439). Furthermore, "Beijing and Tianjin" is the most ideal region to promote e-exhibition in China. South Coast region ranked in second place as the most appropriate region for e-exhibition. The least ideal region of China for e-exhibition is the Southwest region that is less developed compared to other regions of China. The major practical policies are the enhancement of international cooperation to hold an e-exhibition, use of electronic exhibition capacities (synchronous and asynchronous) and creating social sustainability awareness through the media and social network.