Marry or not for democracy and love: Dialogic framing in the Taiwan marriage equality movement and countermovement

Dialogic framing means that the frames are constructed through interaction among multiple parties in a discursive system with socio-cultural specificities. The meaning of a frame is articulated through such dialogic interaction and under constant contestation. We used the marriage equality movement in Taiwan as a case study and demonstrated how dialogic framing could advance the understanding of framing in the digital mobilization of collective actions. Analyzing Facebook posts by opposing advocacy groups, we identified "collective identity" and "rights" as two dominant frames. Marriage equality activists framed legalizing same-sex marriage as a testament to the democratic progress of Taiwan and a validation of gay and lesbian people's right of love. The countermovement challenged this framing by arguing that equalizing gay love to heterosexual marital love violated the civil rights of the silent majority. The queer critique of marriage as state-sanctioned regulation of sexual citizenship and the very state power being critiqued are also constitutive of the dialogic framing of collective actions for or against same-sex marriage on social media.