Science for sale? Why academic marketization is a problem and what sustainability research can do about it

Scholars have long called out the flaws in academic publishing. However, a nuanced and constructive discussion of this issue is still lacking. We advocate that these flaws are symptoms of broader and intensifying marketization of academic research. To address this, we first discuss the two dimensions of marketization: the commodification of academic output and the 'managerialization' of academic governance. We then argue that sustainability research is especially vulnerable to marketization trends because of its broader set of values that cannot merely be reflected in academic output. We illustrate these values by discussing the nature of the challenges faced by sustainability researchers, their relationships with non-academic stakeholders, and the intrinsic normativity of their research. We explore potential ways forward to reform existing academic organizational structures and research funding system, embrace more inclusive and democratic research approaches, and support the development of nonprofit open-access journals.