Why is black hole entropy affected by rotation?

It is well known that an asymptotically flat four-dimensional Kerr black hole has a smaller (specific) entropy than a Schwarzschild black hole of the same mass. We show here that the same is true if the temperature, rather than the mass, is held fixed; and we also show that an asymptotically AdS(5)-Kerr black hole has a smaller specific entropy than an AdS(5)-Schwarzschild black hole of the same temperature, except in a negligibly small class of special examples. The AdS(5)-Kerr case is particularly interesting, because here the gauge-gravity duality applies; if we further accept that there is a useful analogy between the strongly coupled field theories dual to AdS black holes and the best-understood example of a strongly coupled fluid (the Quark-Gluon Plasma), then we can apply QGP theory to predict the behaviour of black hole entropy in this case. The prediction agrees with our study of AdS(5)-Kerr entropy. The hope is that such results might lead ultimately to an identification of black hole microstates.