Live support by chatbots with artificial intelligence: A future research agenda

被引:25
作者
Camilleri, Mark Anthony [1 ,2 ]
Troise, Ciro [3 ]
机构
[1] Univ Malta, Fac Media & Knowledge Sci, Dept Corp Commun, Msida 2080, Malta
[2] Univ Edinburgh, Business Sch, Bucchleuch Pl, Edinburgh EH8 9JS, Midlothian, Scotland
[3] Univ Turin, Dept Management, Turin, Italy
关键词
Conversational agents; Online customer services; Customer experience; Anthropomorphism; Artificial intelligence; ENGAGEMENT; COMMUNICATION; FRAMEWORK; RESPONSES; MACHINES; TRUST; USAGE;
D O I
10.1007/s11628-022-00513-9
中图分类号
F [经济];
学科分类号
02 ;
摘要
This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational chatbots in service business settings. The findings shed light on key theoretical underpinnings focussed on human-computer interactions and clarify the benefits and costs of using responsive chatbot technologies. This contribution implies that, for the time being, works are still in progress for interactive, anthropomorphic chatbots to mimic human customer services agents' verbal, vocal and visual cues, when they respond to online queries. In conclusion it puts forward plausible research avenues in this promising area of study.
引用
收藏
页码:61 / 80
页数:20
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