Nostalgia and consumer behavior

被引：9

作者：

Weingarten, Evan ^{[1
]}

Wei, Ziwei ^{[1
]}

机构：

[1] Arizona State Univ, Tempe, AZ 85281 USA

来源：

CURRENT OPINION IN PSYCHOLOGY | 2023年 / 49卷

关键词：

Threat; Social connected- ness; Consumer behavior; Consumption; Nostalgia; GOOD OLD DAYS; CONSUMPTION; REFLECTION; BELONG; MEMORY;

D O I：

10.1016/j.copsyc.2022.101555

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must consider boundary conditions based on social parame-ters. Moreover, it discusses the role of nostalgia in buffering the self from threats, how these threats may elicit nostalgia, and the impact on downstream consumption. It finally examines whether nostalgia always does or does not have a positive impact on consumption-relevant outcomes. Across these areas, the review suggests potential future research directions on potential discrepancies that operate through social bound-ary conditions.

引用

页数：5

共 47 条

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