Implementation of the Blue Ocean Strategy in Waqf Development in Malaysia

Waqf is an important instrument for socio-economic development. Blue Ocean Strategy is a global approach that combines creativity and innovation. This initiative also exists in the implementation of waqf development. The objective is to identify experts' views on the strategy's potential implementation in Malaysia's waqf development. Data collection was obtained through interviews with experts involved in managing waqf. They analyzed using the content analysis method. The study found waqf and the Blue Ocean Strategy can be combined to maximize benefits to society and the country. The integration of both strategies helps in the development of waqf assets and provides benefits.