To Utilize Structural Equation Modelling to Investigate the Impact of Cross-border Tourism on Regional Cooperation: The Mediating Effect of Community Support

Tourism plays an important role in encouraging cooperation and peace between the parti-tioned countries. The current study aims to investigate the influence of cross-border tourism on bilateral trade and cooperation between India and Myanmar. Further, the paper identifies the role of community support as a mediator between exogenous and endogenous variables. An onsite questionnaire is distributed among the residents of Indian border areas close to the neighboring border of Myanmar. The SEM is em-ployed to reject the null hypotheses and test the proposed model empirically. The findings reveal that all the proposed hypotheses are supported. The cross-border cooperation is positively influenced by cross-border tourism development and trade between India and Myanmar. Moreover, community support mediates the relationship between cross-border tourism, bilateral trade, and cooperation. An important consideration from this paper is that tourism supported by border communities can act as a catalyst for promoting coop-eration among hostile countries. India and Myanmar being close neighbors, have huge scope to support each other through different cross-border programs, projects, and bilateral trade. The study provides valuable insights for both countries to adopt tourism initiatives as a tool to ameliorate their relationships and develop the economic conditions of border communities.