How to regulate users' disorderly parking behavior of free-floating bike sharing? An empirical study based on social psychology

The rapid development of free-floating bike sharing (FFBS) has caused the problem of disorderly parking. Previous studies exploring users' disorderly parking behavior of the FFBS system often ignore the influential factors from the perspective of social psychology. Based on the theory of adolescent egocentrism, this study builds a research model of perceived invulnerability to explore users' regulated parking intentions by using past behaviors as moderators. Data from 292 FFBS users and partial least squares structural equation modeling (PLS-SEM) were used to verify the research model and hypotheses. The findings show that perceived invulnerability promotes disorderly parking intention and the positive moderating effect of past behavior. Thus, this study not only provides support for the mechanism of FFBS users' sense of invulnerability, but also provides effective governance suggestions for managers.