Targeting China's Newly Rich Western Luxury Brands to Expand

被引:0
|
作者
机构
关键词
Dior; Rich; Targeting China’s Newly Rich Western Luxury Brands to Expand;
D O I
暂无
中图分类号
F426.8 [];
学科分类号
0202 ; 020205 ;
摘要
Western fashion brands have been considering China as a market for cheap raw materials and labor for several centuries.However,in recent months,China’s booming economy has attracted the fashion industry.
引用
收藏
页码:18 / 19
页数:2
相关论文
共 50 条
  • [21] Understanding luxury consumption in China: Consumer perceptions of best-known brands
    Zhan, Lingjing
    He, Yanqun
    JOURNAL OF BUSINESS RESEARCH, 2012, 65 (10) : 1452 - 1460
  • [22] The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
    Wang, Pengji
    Kuah, Adrian T. H.
    Lu, Qinye
    Wong, Caroline
    Thirumaran, K.
    Adegbite, Emmanuel
    Kendall, Wesley
    JOURNAL OF BRAND MANAGEMENT, 2021, 28 (03) : 325 - 346
  • [23] The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
    Pengji Wang
    Adrian T. H. Kuah
    Qinye Lu
    Caroline Wong
    K. Thirumaran
    Emmanuel Adegbite
    Wesley Kendall
    Journal of Brand Management, 2021, 28 : 325 - 346
  • [24] Creating a parasocial relationship on social media: luxury brands playing cute in China
    Shen, Bin
    ASIAN JOURNAL OF COMMUNICATION, 2020, 30 (06) : 494 - 514
  • [25] A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
    Kim, Jooho
    Yoon, Sung-Joon
    JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 2021, 31 (01) : 74 - 93
  • [26] When Eroticism Makes Luxury Fashion Brands Fly: Introducing the Construct of Eroticism, Providing a First Measurement and Rank of Luxury Fashion Brands Using a Newly Developed "Brand Erotic Index"
    Paternot, Marc
    Heil, Oliver
    LUXURY-HISTORY CULTURE CONSUMPTION, 2021, 7 (01): : 5 - 34
  • [27] A Business Model of Luxury Brands and Contemporary Art: A Case Study of Art Mall in China
    Shih, Claire
    LUXURY-HISTORY CULTURE CONSUMPTION, 2021, 8 (02): : 173 - 193
  • [28] Young consumer's attitude toward local versus foreign luxury brands
    Cheah, Isaac
    Shimul, Anwar Sadat
    Man, Macy Hoi Ming
    JOURNAL OF GLOBAL FASHION MARKETING, 2020, 11 (04) : 397 - 412
  • [29] Millennials' Response Toward Luxury Fashion Brands: The Balance Theory's Perspective
    Shaari, Hasnizam
    Hamid, Siti Nadia Sheikh Abdul
    Mabkhof, Hashed Ahmed
    GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS, 2022, 24 (01) : 101 - 126
  • [30] When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
    Yu, Shubin
    Hu, Yangjuan
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2020, 54