Themed"Enhancing brand building and promoting high-quality development", the 2021 China Brand Forum was held on November 30 in Beijing. Tian Shihong, Vice-Minister of SAMR and Administrator of SAC, addressed the forum.Building a good brand depends on many key elements, including standards, quality,innovation, credit and culture. SAMR will comprehensively implement the qualit y improvement strategy and vigorously promote the construction of quality brands, Tian stressed.