The charge carrier separation and surface catalytic redox reactions are of primary importance as elementary steps in photocatalytic hydrogen evolution. In this study, both of these two processes in photocatalytic hydrogen evolution over graphitic carbon nitride(g-CN) were greatly promoted with the earth-abundant ferrites(Co,Ni)FeOmodification. Co FeOwas further demonstrated to be a better modifier for g-CNas compared to Ni FeO,due to the more efficient charge carrier transfer as well as superior surface oxidative catalytic activity. When together loading Co FeOand reductive hydrogen production electrocatalyst Pt onto g-CN, the obtained Pt/g-CN/Co FeOphotocatalyst achieved visible-light(λ>420 nm) hydrogen production rate 3.5 times as high as Pt/g-CN, with the apparent quantum yield reaching 3.35 % at 420 nm.