New Patterns of County In-Situ Urbanization and Rural Development: Perspective of E-Commerce

Starting with the connotation of e-commerce and its development in counties,this paper analyzes the impact of e-commerce upon the urbanization pattern in China,and argues that influenced by the growing popularity of e-commerce in the internet era,human resources and economies at all city levels will get increasingly equal access to opportunities,and the centrality of big cities is compromised.In addition,counties and villages within their jurisdiction are presented with unprecedented opportunities.Development in rural areas will achieve a radical transition from being industrialization-driven to information-driven.This paper further sheds light on the fact that under this new urbanization trend,county in-situ urbanization and rural development driven by e-commerce will be a new approach toward urbanization in China.Then,in-depth analysis into the connotation and approaches of county in-situ urbanization is given,alongside with three different patterns for rural development which are the extension pattern,intervention pattern,and endogenesis pattern respectively,providing implication for the new urbanization in the context of information age of China.