Empirical Analysis of Binary Logistic Model for the Influencing Factors of the Chinese Urban and Rural Residents' Woolen Products Consumption—Based on Questionnaires of 513 Urban and Rural Residents in 16 Provinces

Consumption of woolen products is the last link of wool industry chain,and it concerns whether the value of woolen products can be realized smoothly. Based on 513 questionnaires, it uses descriptive statistical analysis and binary logistic model to analyze the consumption and influencing factors of woolen products. The results indicated that residents in the middle region were more inclined to purchase woolen sweater compared to the residents in the east region. Urban residents were more inclined to purchase woolen sweater compared to the rural residents. Personal income,satisfaction degree of quality, and style have significant positive impact on whether residents purchase woolen sweater, and purchasing quantity of cotton sweater has significant negative impact on whether residents purchase woolen sweater.