Data-driven Marketing Expected in China

被引：0
|
作者：
Richard Zhu
机构：
来源：
China'sForeignTrade | 2014年 / 01期
关键词：
Data-driven Marketing Expected in China; data;
D O I：
暂无
中图分类号：
F279.23 [企业管理];
学科分类号：
1202 ; 120202 ;
摘要：
Customer data is revolution-izing as a global trend and China needs to follow the trend,said a book named"In Data We Trust"translated by Roland Berger Strategy Consultants and China Machine Press."The customer data revolution has moved to the next level.Ten years ago,only big companies could afford to en-gage in data mining;today,every pizza delivery company can do it.The days of
引用
收藏
页码：32 / 32
页数：1
相关论文
共 50 条
  • [21] A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction
    Matos, Luis Miguel
    Cortez, Paulo
    Mendes, Rui
    Moreau, Antoine
    2018 9TH INTERNATIONAL CONFERENCE ON INTELLIGENT SYSTEMS (IS), 2018, : 140 - 146
  • [22] A systematic data-driven approach for targeted marketing in enterprise information system
    Upadhyay, Utsav
    Kumar, Alok
    Sharma, Gajanand
    Sharma, Satyajeet
    Arya, Varsha
    Panigrahi, Prabin Kumar
    Gupta, Brij B.
    ENTERPRISE INFORMATION SYSTEMS, 2024, 18 (08)
  • [23] Data-driven power marketing strategy optimization and customer loyalty promotion
    Bo Chen
    Wei Cui
    Energy Informatics, 8 (1)
  • [24] A Consumer Analytics Framework for enabling Data-Driven Marketing Intervention Methods
    Camilleri, Edwin
    Miah, Shah J.
    2017 4TH ASIA-PACIFIC WORLD CONGRESS ON COMPUTER SCIENCE AND ENGINEERING (APWCONCSE 2017), 2017, : 8 - 12
  • [25] DATA-DRIVEN
    Lev-Ram, Michal
    FORTUNE, 2016, 174 (05) : 76 - 81
  • [26] Marketing analytics in 2024 conferences: AI and data-driven decision-making
    Petrescu, Maria
    Krishen, Anjala S.
    JOURNAL OF MARKETING ANALYTICS, 2024, 12 (04) : 743 - 745
  • [27] Data-Driven Approach for Dynamic Pricing for Decision Making Systems in Marketing and Finance
    Gladilin, Petr
    Saitov, Irek
    PROCEEDINGS OF THE 2019 25TH CONFERENCE OF OPEN INNOVATIONS ASSOCIATION (FRUCT), 2019, : 102 - 108
  • [28] Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era
    Cui, Lili
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [29] Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service
    Micheaux, Andrea
    Bosio, Birgit
    JOURNAL OF MARKETING EDUCATION, 2019, 41 (02) : 127 - 140
  • [30] Data-Driven Customer Online Shopping Behavior Analysis and Personalized Marketing Strategy
    Li, Yanmin
    Meng, Chao
    Tian, Jintao
    Fang, Zhengyang
    Cao, Huimin
    JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING, 2024, 36 (01)
12345