Data-driven Marketing Expected in China

被引：0
|
作者：
Richard Zhu
机构：
来源：
China'sForeignTrade | 2014年 / 01期
关键词：
Data-driven Marketing Expected in China; data;
D O I：
暂无
中图分类号：
F279.23 [企业管理];
学科分类号：
1202 ; 120202 ;
摘要：
Customer data is revolution-izing as a global trend and China needs to follow the trend,said a book named"In Data We Trust"translated by Roland Berger Strategy Consultants and China Machine Press."The customer data revolution has moved to the next level.Ten years ago,only big companies could afford to en-gage in data mining;today,every pizza delivery company can do it.The days of
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页码：32 / 32
页数：1
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