计划行为理论述评

被引:839
作者
段文婷
江光荣
机构
[1] 华中师范大学心理学院,湖北省人的发展与心理健康重点实验室
关键词
计划行为理论; 行为意向; 行为态度; 主观规范; 知觉行为控制;
D O I
暂无
中图分类号
C936 [管理组织学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
计划行为理论是社会心理学中最著名的态度行为关系理论,该理论认为行为意向是影响行为最直接的因素,行为意向反过来受态度、主观规范和知觉行为控制的影响。计划行为理论在国外已被广泛应用于多个行为领域的研究,并被证实能显著提高研究对行为的解释力和预测力。文章对这一理论进行了全面概述,包括理论的提出、内涵、测量方法以及理论研究的新进展,并指出了理论仍存在的问题和今后的研究方向。
引用
收藏
页码:315 / 320
页数:6
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