Market segmentation and its applications intransit industry

被引：0
作者：
ZHANG Yun-quan
Guangzhou Transport Planning Research institute
机构：
来源：
The Journal of Chinese Geography | 1999年 / 04期
关键词：
market segmentation; transport demand; demographics; psychographics; data analysis approach;
D O I：
暂无
中图分类号：
F405,F50 [];
学科分类号：
0202 ; 020205 ;
摘要：
The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.
引用
收藏
页码：371 / 377
页数：7
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