Winning in the U.S.Activewear Market

A revolution in the U.S. activewear marker is being driven by the convergence of several consumer and retail trends.According to Cotton ncorporated's 2014 Sports Apparel Survey,more than nine in ten consumers say they wear athletic wear for activities other than exercise.ncreased consumer demand has prompted U.S athletic apparel sales o grow at double the rate of non-active apparel sales for several years.Strong sales growth has convinced mass merchants,fast-fashion etailers,and luxury brands to enter or increase offerings in this S33billion dollar morket1 previously dominated by o smaller cadre ofoutdoor and sports apparel retailers and brands