When Marketing Goes Wrong

被引：0

作者：

Andy Keedwell

机构：

来源：

英语世界 | 2022年 / 41卷 / 07期

关键词：

D O I：

暂无

中图分类号：

H319.4 [读物];

学科分类号：

050201 ;

摘要：

AThe power of effective marketing has a long history. In the 19th century, a new product, soap, became available to everyone in England at a low price. Every British soap producer faced fierce competition. Their answer was to focus on promotion and to come up with attractive visuals, catchy slogans and competitions to increase sales.

引用

页码：127 / 128

页数：2

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