Analysis of Communication Model of Chinese Traditional Culture in the New Media Era

Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization. New media has provided more opportunities for the communication of outstanding Chinese traditional culture. This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy. The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.