两级供应链减排与促销的合作策略

被引：39

作者：

王芹鹏 ^{[1
]}

赵道致 ^{[1
]}

机构：

[1] 天津大学管理与经济学部

来源：

控制与决策 | 2014年 / 29卷 / 02期

关键词：

减排; 促销; 供应商协调; 微分博弈; 反馈均衡;

D O I：

10.13195/j.kzyjc.2012.1512

中图分类号：

F274 [企业供销管理]; F206 [能源管理];

学科分类号：

020201 ; 1201 ;

摘要：

首先假设在由零售商主导的供应链中,制造商的低碳声誉和零售商的促销都能增加产品的需求,减排对制造商的低碳声誉有正面影响;然后运用微分博弈理论,比较了不合作、成本分担契约以及合作3个契约对供应链成员的影响.研究发现,制造商和零售商的促销及减排水平在合作契约下最高,但供应链的总价值在合作契约下最大是有条件的.当存在合作价值时,为了使制造商和零售商获得更多的价值设计了利润共享契约.

引用

页码：307 / 314

页数：8

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