Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model

被引：11

作者：

闵庆飞

季绍波

曲刚

机构：

[1] Dalian 116024 China

[2] School of Management Dalian University of Technology

[3] School of Management Dalian University of Technology

[4] Dalian 116024 China Sprott School of Business Carleton University Ottawa K1S 5B6 Canada

来源：

TsinghuaScienceandTechnology | 2008年 / 03期

基金：

中国国家自然科学基金;

关键词：

mobile commerce; user acceptance; unified theory of acceptance and use of technology;

D O I：

暂无

中图分类号：

F724.6 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.

引用

页码：257 / 264

页数：8

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