Management of pharmaceutical sales representatives: A literature review

被引：0

作者：

Swapnil Undale ^{[1
]}

Milind Pande ^{[2
]}

机构：

[1] MIT School of Management, Savitribai Phule Pune University

[2] MIT Group of Institutions

来源：

Journal of Chinese Pharmaceutical Sciences | 2016年 / 25卷 / 01期

关键词：

Job satisfaction; Medical representatives; Pharmaceutical marketing; Pharmaceutical sales representatives; Sales management; Turnover intention;

D O I：

暂无

中图分类号：

F416.72 [];

学科分类号：

020205 ; 0202 ;

摘要：

This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged as major pharmaceutical market in the world. Pharmaceutical marketing in India is highly relied on personal relationship between medical representatives and doctors. In the last decade, many foreign companies have entered in Indian market. This has posed highly competitive and challenging work environment for medical representatives. Therefore, it is indispensable to study the challenges faced by medical representatives in this dynamic environment.

引用

页码：73 / 78

页数：6

共 11 条

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