Analyzing market performance via social media: a case study of a banking industry crisis

Analyzing market performance via social media has attracted a great deal of attention in the finance and machine-learning disciplines.However,the vast majority of research does not consider the enormous influence a crisis has on social media that further affects the relationship between social media and the stock market.This article aims to address these challenges by proposing a multistage dynamic analysis framework.In this framework,we use an authorship analysis technique and topic model method to identify stakeholder groups and topics related to a special firm.We analyze the activities of stakeholder groups and topics in different periods of a crisis to evaluate the crisis’s influence on various social media parameters.Then,we construct a stock regression model in each stage of crisis to analyze the relationships of changes among stakeholder groups/topics and stock behavior during a crisis.Finally,we discuss some interesting and significant results,which show that a crisis affects social media discussion topics and that different stakeholder groups/topics have distinct effects on stock market predictions during each stage of a crisis.