AHP-Based Optimal Selection of Garment Sizes for Online Shopping

Garment online shopping has been accepted by more and more consumers in recent years. In online shopping, a buyer only chooses the garment size judged by his own experience without trying-on, so the selected garment may not be the fittest one for the buyer due to the variety of body's figures. Thus, we propose a method of optimal selection of garment sizes for online shopping based on Analytic Hierarchy Process (AHP). The hierarchical structure model for optimal selection of garment sizes is structured and the fittest garment for a buyer is found by calculating the matching degrees between individual's measurements and the corresponding key-part values of ready-to-wear clothing sizes. In order to demonstrate its feasibility, we provide an example of selecting the fittest sizes of men's bottom. The result shows that the proposed method is useful in online clothing sales application.