一损俱损还是因祸得福?——企业社会责任声誉溢出效应研究

被引：90

作者：

费显政 ^{[1
]}

李陈微 ^{[2
]}

周舒华 ^{[2
]}

机构：

[1] 中南财经政法大学工商管理学院

[2] University of ALabama,USA

来源：

管理世界 | 2010年 / 04期

关键词：

企业社会责任声誉; 溢出效应; 对比效应; 传染效应;

D O I：

10.19744/j.cnki.11-1235/f.2010.04.009

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

公众对企业的社会责任声誉的认知要受到环境中其他企业的影响,这一点尚未引起学术界的充分关注。企业社会责任声誉溢出效应是指一企业的社会责任行为跨越企业边界,对另一企业的社会责任声誉产生影响。本文通过定性研究和实验研究,证实溢出效应包含传染效应和对比效应两个方向,验证了导致溢出效应的3个前置变量:受讯企业和发讯企业的相似度、公众对企业社会责任议题的卷入程度,以及受讯企业的澄清策略。并探讨了这3个前置变量是如何影响溢出效应的方向和强度的。本研究为企业认识、预防和应对负面的企业社会责任声誉溢出效应提供了理论指导和操作建议。

引用

页码：74 / 82+98 +98

页数：10

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