FuzEmotion as a Backward Kansei Engineering Tool

Kansei engineering, also known as kansei ergonomics or emotional engineering, aims at analysing and incorporating customer s feeling and demands into product function and product design. Founded in the late 1970 s, kansei is now considered as a key consumer-oriented technology for new product development. This paper described a system called FuzEmotion for the purpose of assessing the kansei aspects of a product by considering design attributes of a product. Fuzzy logic is used to represent kansei words and process fuzzy input. The system has been successfully implemented to ascertain gender inclination of a mobile phone. Principal parameters of a mobile phone are considered, i.e., length, width, thickness, and mass. The system can inform gender inclination of a mobile phone with accuracy up to 76%. This is based on a set of 92 mobile phone samples from the five major mobile phone manufacturers.