Dimensions of Consumer's Perceived Risk in Online Shopping

被引：0

作者：

YE Naiyi (School of Economics and Management

机构：

来源：

Journal of Electronic Science and Technology | 2004年 / 03期

关键词：

on-line shopping; consumer behavior; perceived risk;

D O I：

暂无

中图分类号：

F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

Perceived risk is an important concept in consumer behavior in online shopping. It impedes the adopting online shopping. A structure model with seven factors of consumer’s perceived risk in online shopping is developed in this paper. The results have the descriptive power about Chinese consumers’ perceived risk in Internet shopping and provide framework for managerial use in China’s e-commerce market environment.

引用

页码：177 / 182

页数：6

共 10 条

[1]

Internet shoppers: is there a surfer gender gap. Fram E H,Grady D B. Direct Marketing . 1997

[2]

Privacy policies of air travel web sites: a survey and analysis. Nyshadham E A. Journal Air Transport Management . 2000

[3]

Components of perceived risk in product purchase: a cross-validation. Kaplan L B,Jacoby J,Szybillo G. Journal of Applied Psychology . 1974

[4]

Some attitudinal predictors of home shopping through the Internet. Banabanis G,Vassileiou S. Journal of Marketing . 1999

[5]

Consumer reactions to electronic shopping on the world wide web. Jarvenpaa S L,Todd P A. International Journal of Electronic Commerce . 1996

[6]

An investigation of perceived risk at the brand level. Peter J P,Rayan N J. Journal of Marketing . 1976

[7]

The role of perceived risk in mail order-catalog shopping. McCorkle D E. Journal of Direct Marketing . 1990

[8]

Consumer patronage and risk perceptions in Internet shopping. Sandra M,Shi F B. Journal of Business . 2003

[9]

Perceived risk in mail-order and retail store buying. Engel J F,Blackwell R D. Journal of Marketing . 1970

[10]

Consumers’ perceived risk: sources versus consequences. Nena L. Electronic Commerce Research and Applications . 2003

← 1 →